Welcome.
 I'm Dr. Monique Bell.

bell_headshot.jpg

I'm a marketing professor, researcher, and creator based in California.

I enjoy providing engaging learning experiences for diverse students, exploring the implications and intersections of marketing and culture, and collaborating to create meaningful brand artifacts and experiences. I'm curious about entrepreneurship, design, language,  and creativity.

My Clifton Leadership Strengths are:

Input  /  Learner  /  Connectedness  /  Intellection  /  Positivity 

View a PDF of my Curriculum VitaeSee media and additional projects here.

COURSES

My teaching philosophy is centered on collaborative and experiential learning,

where students take an active role in their educational experience.

Marketing Concepts

MKTG 100S / ABBA

An introductory course for students to learn the breadth of marketing principles, practices and issues through service learning.

Promotions Principles & Practices 

MKTG 132

Students develop a promotions plan and create marketing communications artifacts for a real-word project.

Congratulations to Fall 2019 team

Women Ballers Worldwide who won Silver (2nd place) in the national collegiate ECHO Challenge!

Social Media Marketing

MKTG 153

Students examine social media marketing strategy and earn a professional certification.

RESEARCH

My research explores how marketing influences -- and is influenced by --  

cultural factors, including language, values and ethnicity. My work has been published in 

Journal of Advertising, Journal of Business Research, and Psychology & Marketing

Terroir Noir: 2020 Study of Black Wine Entrepreneurs is available here.

Selected presentations and publications: 

Bell, M. and M. Puzakova. (2019) The Magic of Uncle Ben: The Influence of Racial Brand (Super) Anthropomorphism on Consumer Perceptions. Proceedings of the Race in the Marketplace (RIM) Annual Conference. Paris, France: Race in the Marketplace Network.

Bell, M., A. Becton, M. Porter and K. Story (2019). If I See You, I Can Be You: Cross-Disciplinary Perspectives from First-Generation, Black Faculty. California State University Teaching and Learning Symposium. Fresno, CA.

Bell, M. and M. Puzakova. (2017) Y Usted?: Social Influence’s Effects on Consumers’ Service

Language Preferences. Journal of Business Research, 72: 168-177.

Visit my Research Gate page to view articles and conference presentations. 

SERVICE

I strive to be a strategic servant-leader by providing value

to the academy, the campus, and local businesses and community organizations.

See partnerships and projects here

RECOGNITION

Faculty Award for Outstanding Service 

Craig School of Business 

Faculty Award for Outstanding Research

Craig School of Business 

Promising New Faculty 

Office of the Provost, Fresno State

President's Leadership Academy

Office of the President, Fresno State 

Outstanding Social Sciences Dissertation 

Office of the Provost and Graduate Studies

Drexel University

 

Inaugural Stith Award for

Outstanding Marketing Doctoral Dissertation 

Dr. Melvin Stith / The PhD Project 

LET'S TALK

Whether you are an aspiring marketing student or an organization in need of marketing guidance, let's talk to discuss your next steps. 

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