I'm Dr. Monique Bell.
I'm a marketing professor, researcher, and creator based in California.
I enjoy providing engaging learning experiences for diverse students, exploring the implications and intersections of marketing and culture, and collaborating to create meaningful brand artifacts and experiences. I'm curious about entrepreneurship, design, language, and creativity.
My Clifton Leadership Strengths are:
Input / Learner / Connectedness / Intellection / Positivity
My teaching philosophy is centered on collaborative and experiential learning,
where students take an active role in their educational experience.
MKTG 100S / ABBA
An introductory course for students to learn the breadth of marketing principles, practices and issues through service learning.
Promotions Principles & Practices
Students develop a promotions plan and create marketing communications artifacts for a real-word project.
Congratulations to Fall 2019 team
Women Ballers Worldwide who won Silver (2nd place) in the national collegiate ECHO Challenge!
Social Media Marketing
Students examine social media marketing strategy and earn a professional certification.
My research explores how marketing influences -- and is influenced by --
cultural factors, including language, values and ethnicity. My work has been published in
Journal of Advertising, Journal of Business Research, and Psychology & Marketing.
Terroir Noir: 2020 Study of Black Wine Entrepreneurs is available here.
Selected presentations and publications:
Bell, M. and M. Puzakova. (2019) The Magic of Uncle Ben: The Influence of Racial Brand (Super) Anthropomorphism on Consumer Perceptions. Proceedings of the Race in the Marketplace (RIM) Annual Conference. Paris, France: Race in the Marketplace Network.
Bell, M., A. Becton, M. Porter and K. Story (2019). If I See You, I Can Be You: Cross-Disciplinary Perspectives from First-Generation, Black Faculty. California State University Teaching and Learning Symposium. Fresno, CA.
Bell, M. and M. Puzakova. (2017) Y Usted?: Social Influence’s Effects on Consumers’ Service
Language Preferences. Journal of Business Research, 72: 168-177.
Visit my Research Gate page to view articles and conference presentations.
I strive to be a strategic servant-leader by providing value
to the academy, the campus, and local businesses and community organizations.
I advise students through class discussions, the AMA student chapter, annual events, and ongoing mentorship.
I serve on multiple university, college and department committees, including search committees and targeted task forces.
My service to the academy includes conference and journal review boards for AMA, IJA, MMA, and others.
I led the Black Faculty and Staff Association, founded the African-American Business Student Association, and currently contribute to many inclusion initiatives.
Through membership in Delta Sigma Theta Sorority, Inc., Jack and Jill of America, Inc., and other service organizations, I am a hands-on volunteer and fundraiser.
I use my corporate experience to advise small businesses and community-based organizations on branding, marketing and public relations.
See partnerships and projects here.
Faculty Award for Outstanding Service
Craig School of Business
Faculty Award for Outstanding Research
Craig School of Business
Promising New Faculty
Office of the Provost, Fresno State
President's Leadership Academy
Office of the President, Fresno State
Outstanding Social Sciences Dissertation
Office of the Provost and Graduate Studies
Inaugural Stith Award for
Outstanding Marketing Doctoral Dissertation
Dr. Melvin Stith / The PhD Project
Whether you are an aspiring marketing student or an organization in need of marketing guidance, let's talk to discuss your next steps.