Terroir Noir: 
2020 Study of Black Wine Entrepreneurs 

 

As previewed in Forbes:

Media Clips & Quotes 

 

Forbes 

Black Wine Entrepreneurs Find Passion, Racism and Legacy In The Industry, Study Shows

Wine Enthusiast

The Drink Black Movement Must Tap the Source

The Press Democrat

African American vintners hopeful over future after Black Lives Matter movement 

AdWeek Contributor

Advancing Diversity in Advertising Starts in the Classroom

Diversity in Super Bowl Ads Fails to Reflect the Audience

Business Insider 

Brands Speaking Out Reaches a Fever Pitch after George Floyd Death 

Los Angeles Times 

Column: The Aunt Jemima brand, rooted in slavery, was in fact ‘selling whiteness’

Yeah, That's Probably an Ad Podcast

Voices of Black History Month 

The year 2020 was monumental for many reasons. From the crushing global pandemic that wrought lives and livelihoods lost, to the racial justice uprisings that spawned from the haunting video-recorded deaths of Black Americans.

As the world, including diverse businesses and consumers, turned their attention toward Black lives and businesses, I surveyed more than 70 Black wine entrepreneurs and interviewed more than 40 Black Vinovators in a first-of-its-kind research project.